Tag Archives | Orlando winter attractions

Warm Winter Welcome for Tourists that Migrate South

Shhh…don’t let anyone know how cold it is here in Florida! In fact, an entire marketing campaign depends upon us keeping this hush, hush. Visit Florida’s newest television commercial “The Warmer Side of Winter,” is targeting cities such as Boston, Chicago, New York and Philadelphia. It features visitors flying (migrating) over a variety of Florida locations including theme parks, beaches and golf courses. Dressed, of course in shorts, colorful shirts and beach wear.

Last year the Florida agency paid to have Chicago train cars wrapped with ads promoting Florida. It proved to be successful, so legislators increased funding this year to more than $63 million. This allows the organization to advertise promoting Florida year-round. Easy to do in the cold of winter! In addition, last week, Gov. Rick Scott proposed increasing the agency’s budget even further, to $100 million next fiscal year. A smart move, because we all know that more tourist leads to more jobs. If it works, a goal of 100 million tourists will come to Florida in just one year!

During the Winter, two of Florida’s greatest assets are the warmth and sunshine. Pair them with the fact that traveling here is relatively inexpensive, and you’ve got a cheap vacation. It is very easy to pack a lot into a 3- or 4-day trip. With so many fun things to within a few miles of each other, Orlando is a great choice for tourists. Cheap hotel rooms and discounted theme park tickets are relatively easy to find. ORLANDO TOURIST TIP: Visit Florida, Visit Orlando and Experience Kissimmee websites are just a few online places to start looking for great deals. With a little research, families can find a “warmer side of winter” with just a few clicks.

It may not matter if we are bottoming out at near-freezing temperatures. The folks that are viewing this commercial and other digital, print and radio ads promoting Florida have had a very cold winter with a lot more on the way. I encounter visitors nearly every day when I walk my dogs near the beach. I’m glad they have come here to visit. I issue a warm welcome despite the odd looks I get from them. I’m all bundled up, clad in a winter coat, gloves, scarf, etc. It is cold to me! However, these tourists just smile, push up their sunglasses and grab their beach towels as they head down to the water in their flip flops. To them, this is warm! I love living in Florida!

ICE and SNOW in Florida?

ICE!Yes, you can see ICE! And SNOW! in Florida at the breathtaking Gaylord Palms Resort in Kissimmee.  ICE! is a 14,000 square feet winter wonderland featuring 10 different holiday scenes created entirely of two million pounds of ice!  This 9-degree attraction features hand-carved ice sculptures and ice slides that are over 2 stories tall!  The theme of the classic story ‘Twas the Night Before Christmas is presented with beautiful lights, sounds, and smells in a way you’ve never seen before.  Don’t miss the musical shows, including Luminescence, or the picturesque Christmas Tree Lighting.  You will also enjoy Holiday Brunch with Mrs. Claus, Hidden Holiday Treasure Hunts, and visits with Santa Claus himself.  This indoor wonderland is in the center of a tropical paradise, a totally unique Christmas favorite.

SNOW! Is a separately ticket event featuring 40 tons of real snow, making up a North Pole ‘Carnival’ right here in Central Florida!  The whole family will enjoy carnival-style games including Elf Bowling, the Frosty Ring Toss, and even a Kiddie Snow Tube Run! Snow cones, cotton candy and snowball games make this winter carnival complete.

You can enjoy ICE! and SNOW! From November 20, 2010 – January 2, 2011 and there are special room packages available, as well as combo tickets.  You can get a room, priority access tickets to ICE!, one souvenir photo, SNOW! tickets, and self parking for as little as $199 per night.  Make sure you visit their website to see just how spectacular this resort really is.  So, bundle up and enjoy the holiday season here in Orlando!